We are a second-generation, Australian family-owned wealth management firm. Founded on a simple belief - that the right financial advice, given at the right time, can change lives.
Our story
Sherlock Wealth has advised families through every season of life for more than five decades.
Bold thinking has defined this firm since 1970 - as the best outcomes for our clients have always required the courage to think differently. That same spirit continues today. We are proudly based in North Sydney, where our team has earned the lasting trust of some of Australia's most established families.
1970
Where it all began
Sherlock Wealth is founded by Reg Sherlock with a focus on life insurance and protecting Australian families. In the decades that follow, Reg becomes one of Australia's leading life insurance brokers - advising on over a billion dollars in policies. His reputation is built on the principle of no legitimate claim refused.
2000
Father and son
Andrew Sherlock, Reg's son and a chartered accountant with a background in funds management, joins the business. Andrew launches the firm's comprehensive wealth planning division, expanding Sherlock Wealth beyond insurance into full-service wealth management. Father and son lead the business side by side for nearly two decades.
2014
Jacqui joins the business
Jacqui Sherlock joins as General Manager, bringing fresh leadership and overseeing a significant phase of transformation and growth for the firm.
2017
Reg's legacy
Reg Sherlock retires following a career spanning five decades. His legacy, built on integrity, loyalty and genuine care for clients, remains the foundation of everything the firm stands for.
2018
A new era
The business passes to the second generation with Andrew appointed as the Head of Advice and Jacqui becomes Chief Executive Officer. Together, they lead the firm into a new era - preserving the values and relationships that define Sherlock Wealth while building the capabilities to serve the next generation of clients.
2020
The third generation
Victoria Sherlock, the third generation of the family, joins the business. She is followed by sisters Annabelle and Scarlett.
Today
Continuing the legacy
Sherlock Wealth continues to grow, guided by the same values that have shaped the firm since 1970 - and a commitment to the clients, families and relationships that make this work meaningful.
All those whose lives we touch are better because of us.
Many of our clients have been with us for decades - that continuity is something we are deeply proud of.
At Sherlock Wealth, we are custodians of the financial lives of the people we work with and take that responsibility seriously.
Our values shape who we are and how we engage our clients, each other and the communities we’re part of.
Excellence
We hold ourselves to the highest standard in everything we do - in the quality of our advice, the rigour of our process and the care we bring to every client relationship.
Care
Our work is deeply personal. We take the time to understand what matters most and bring care to every decision we make on your behalf.
Honesty
We tell you what you need to hear, not what you want to hear. Our advice is always frank, considered and in your best interests. We are not afraid to call a spade a spade.
Gratitude
We are grateful for the trust our clients place in us. We aim to ensure that every person whose life we touch is better.
Our team
Meet the people of Sherlock Wealth
Andrew Sherlock
Owner and Chief Executive Officer
Jacqui Sherlock
Owner and Executive Counsel
Krystal Daniels
Head of Service
Anthony Pears
Senior Financial Adviser
Aish Karanjai
Provisional Adviser
Marie Cost-Chretien
Service Associate
Chantyl Revilla
Service Associate
Scarlett Sherlock
Marketing and Practice Associate
Reg Sherlock
Founder
Join our team
Great advice starts with great people. Sound like you?