
We all know them. The people who seem to know everyone and effortlessly make connections within their network. Let’s talk about a superpower we all can develop – being a connector.
Maxwell Gladwell coined the term ‘connector’ in his book ‘The Tipping Point,’ likening them to social hubs that effortlessly link individuals with the world. This ability to bring people together is indeed a superpower.
Their network is extensive – they tend to be acquainted with over 100 people across many social, professional, and economic circles, and they actively introduce those who move in different circles. Does this sound like you?
The significance of fostering connections is paramount. As the adage goes, ‘no individual is an island.’ In our contemporary and interconnected world, isolation can be debilitating. Social connections not only impact mental well-being and physical health but also contribute significantly to personal and professional success.
Consider your last major achievement – chances are, collaboration played a pivotal role. The potency of meaningful connections is undeniable.
For those who may be less inclined towards social engagement, here are some professional insights:
- Distinguish Networking from Connecting: While networking often serves a transactional purpose, connecting is driven by genuine interest and a commitment to assisting others. Act as a hub, proactively seeking connections on behalf of others.
- Prioritise Quality Over Quantity: While it may be tempting to amass numerous connections, especially through social media, prioritise the quality of those connections. Purposeful connection involves genuine engagement, curiosity, and a commitment to understanding others.
- Embrace Diversity: Successful connectors thrive in diverse communities. Follow your professional interests, explore your passions, and broaden your horizons strategically.
- Step Out of Your Comfort Zone: Effectively navigating the realm of strategic connections often necessitates stepping outside one’s comfort zone. Whether in new professional environments or social situations, be willing to initiate contact and embrace the potential for both acceptance and rejection.
It’s essential to recognise that connectors exist across all personality types and professional backgrounds. Authenticity is a cornerstone for success in cultivating meaningful connections.
What intentional steps will you take today to enhance your connectability and leverage the power of strategic connections? Let’s elevate our professional journeys together!

View Jacqui’s website profile here or connect with her on LinkedIn here.
Jacqui Sherlock is the Owner & CEO of Sherlock Wealth, a Sydney-based financial planning firm. Sherlock Wealth has been partnering with successful individuals and families to help them achieve their lifestyle aspirations for more than 50 years.
With a background in public relations, marketing and management, Jacqui brings a dynamic approach to the world of financial advice. Since joining Sherlock Wealth in 2013, Jacqui has played a pivotal role in driving the business through a critical phase of transformation. Today, she oversees its key areas to ensure the delivery of quality and consistent advice and service while maintaining a focus on the firm’s long-term goals and growth.
Jacqui holds First Class Honours in the Bachelor of Arts Communications degree from the University of Technology Sydney.
You can contact Jacqui by emailing ask@sherlockwealth.com.